Our Policy / Strategy > No! . . .
> we don’t “muck around”, DON’T have time for “twitter and twats” OR ANY of that “in-your” Facebook “crap”
NOR are We . . . “traditional” or the typical “used car “Sales-people” type
. . . but perhaps far MORE technically orientated ! AND with a semblance of common sense and integrity !
YES! . . . We are here to actuallyl TRY & help you !
the proof !. . . EVEN our direct competitors “USE” Us ! > surrepticiously perhaps ?
So WE . . . - DON’T “Door Knock”- make “scam” calls, use "stooges", tele-marketing methods or chain e-mails
- NOR Waste YOUR valuable time !
. . . but . . . IF YOU WANT US ? We are HERE !. . . have “targeted” tech information and analytical Chemistry products AND maybe even some “Solutions” to the Worlds’ problems ! . . . > and ALL just for You !
U can treat Us as a HIGH TECH Information Resource . . . to “bludge” on if that is your real intent !
Our real AIM . . . try & bypass the “bullshit” . . . the “hyperbole”, even “the bureaucracy” etc wherever we can ? wherever practical !
- is to help introduce New Technology to Lab customers and provided technical support
- Attempt to provide a “one-stop-shop” for many useful / innovative “consumable-type” items for chromatographers / analytical chemists in particular . . . and for Fluid Transfer applications
- we trust we are always communicative AND acceptable to new ideas
- but we don’t work in a vacuum or an “ivory tower” so YOUR feedback is always welcome !
if by chance in the hope WE get something constructive out of it . . . so be it1
We’ll apply design tools and introduce innovative ideas as they evolve .. . . and try work around the “can of worms the PC Industry is currently in !
- . . . whilst trying to cater for the lowest common end-user denominator re mobile phone and more complex navigation schemes . . but we do have trouble conveying Tech details in any depths to the “dyslex” mental torper of many of the current dumbed down generation !t
- We have tried quite a few different Web concepts ( anything that’s logical, debugged and do-able for us . . . to try and help YOU navigate what is is a highly complex range of High Tech Products
in fact ”tens of 1000’s” from some 20 so OEM Suppliers
We have “No qualms about divulging ”as complete as possible” technical information on our products where OEM supportive information is or becomes available !
something which most websites seem reluctant or incapable of doing . . . run perhaps by those “used car salesmen” often leading to “scams” . . . even “a la” the limitations of E-Bay and /or Amazon . . . with ALL due respect !
We DO concede in terms of “GOOGLES” WebSite Ranking we have indirectly been sabotaged by Google and others and their arguably “stupid” algorthyms for WebSite ranking AND their inbred vagueness in how they might be interpreted behind the scenes”
To date we HAVE looked at the current spate of web design concepts fostered by the ” likes of Google “ and their “Mickey Mouse” format ratability’ remobile screen size, font size, readability etc as compared to the need for information content
We are at odds and prepared to sacrifice Google Ranking and our web not being “mobile” compatible as dictated to by the likes of Google . . .
from a technical perspective / information content . . . like it or not 1
WE prefer to stay with the concept more in tune with the “print page” concept based on an A4 page format
The bulk of (at least) technical literature print brochures catalogs is still comfortable with the PDF / A4 format in the real World
Huge advances in FlipPAGE format makes this long-established PDF concept Now even more presentable
Our WEB Sites is NOT aimed at the “donkey mentality” twittering out there ! etc but more for providing a Technical Resource for laboratory chemists in particular
The HTM is used merely as an INDEX to far more detailed PDF and Flip info
Mobile Technology has advanced too !, in enabling “pinch and zoom” to access detailed info . . . overall a far better “compromise” . . . until someone comes up with a “stetchable” or flexible screen for mobiles ?
Whilst the “squinty” HTM presentation we have compromised on does give some sort of “zoomable” overview the need is aimed at the PDF technology which does auto-adjust to mobile screen size anyway and DOES still require “pinch & zoom” to read overall we feel it is the best compromise for “technocrats”
We will inevitably have to conform to GOOGLES expectations but still
what we believe is a misconstrued dictate to the Web !
for autoscreen adjustability and subsequent inevitable loss of technical info
. . .vs . . . a short-sighted “Mickey Mouse readability”
But at best in our view this sort of design methodology is really only useful as “an Index”
to the “ guts “ of the technical detail in PDF and FlipPAGE
If you are like me a printed page is still far more “readable” than any PC or mobile screen
YOU just aren’t going to print out a “Mickey Mouse” version Anyway !
The Web is for all intents and purposes degenerating it seems and to be aimed at the “lowest common denominator” and is but a “fad” foisted on all for the sake of the dislexic “twitter” mentality out there !
Our current mobile Site - web page ( via www.chromtech.net.au/mobileA8.htm is designed for 600px mobile screen and using 10point Text Font is NOT unreasonable as a compromise> bu oir opinion !t no way is the older 360px screen in any way useable or bearable
thankfully rapidly improving in recent years with “Androids” and the resulting more competition !
it is the same “body” page as in our PC WebSite with MasterBorder) at ~1300px
A tablet compromise is our mobile minisite at 900px
> Now reformatted / amended to ~ 600px with modern “multi-screen format” visibility in mind ( 2020+)
let’s face it! . . . even this 12PT text block does look a bit “pox” on a PC !
thats Googles’ absolute MINIMUM recommendation for a mobile design
and Max of 9-10 words per line . . . SO get real !
IF U R having trouble with this 10PT font (below) U can easily zoom your PC screen as well
Only our perspective but generally it largely leaves a lot to be desired and “all crap” for a variety of reasons ! arguable maybe . . .for “nerds” perhaps
> implementation still leaves a lot to be desired
Be sensible AND via we-mail we prefer the personal touch rather than automated computerised “crap” YOU get virtually NO info from those web systems anyway !
Our various Shop systems are “functional” but not for the “faint-hearted” and U need patience and care in using with lots of “inerpretation” needed > PRICING treat as being indicative Only until we CONFIRM if changes are deemed necessary
generaly for factors beyond our control
Our attempts to offer on-line Shopping has met with real issues / problems for ALL Web Carts . . . > that of competitors siphoning off competitive pricing
For “Fair Dinkum” customers we will consider providing this in a secure format . . . for your convenience > but YOU must ASK for an “expression of interest “ and Register wit Us !
As of 2018 we have delisted our “complete” Price List (some 30,000 items) and have resorted to cut down / “proto” Shop Cart in varous versions
Backed by our “ALTERNATIVE” Supplier of Chromatography & Fluid Transfer Products
Guaranteed to save YOUR Valuable time and your Companies Money
Trademarks/ Patents Company Logos of OUR OEMs are always respected !
Any Product/Technical Information used on this Site(s) is with the permission of the respective OEM Suppliers and products are marketed . . . > on what’s becoming more generally a popular & efficient “open market” policy !
Cross competition ?
We do NOT deliberately set out to offer products from different Suppliers in cross-competition
buyers choice applies quality, value for money but we like to think we don’t sell rubbish . . . but we are still All at the mercy of the big wide commercial reality factor
Of course ANY OEMs wishing NOT to co-operate with us or these policies are welcome to inform us to remove lapsed Information from Our Website(s) which we will gladly oblige !
more about Us : B4U Start : FAQs Our Site : Terms of Trading : Disclaimer : Contact US
. . . So What’s Chromatography Anyway !